I’m here to tell you about MYOpera’s recent rebrand from Metro Youth Opera. You may already know the story. I founded Metro Youth Opera in 2010 to create viable, paid performance experiences for emerging artists throughout the world of opera. I was a young artist myself at the time, no longer in school, and I realized there must be many others like me who were in need of performance experiences. So I created Metro Youth Opera to help fill this void. Over the course of five years, Metro Youth Opera grew in both size and reputation, and began to attract attention from outside the world of opera.
Here’s when the story of the rebrand begins. Read more »